The Modern Classical Musician

Lara St. John is a Canadian-American violinist who has successfully adapted to embrace the internet as part of her career strategy. 

She produces her own CDs and sells them through CD Baby, publishes a number of creative videos on YouTube and combines classical and non-classical music in her performances and recordings. For example, her last CD features Vivaldi's 17th century Four Seasons followed by Astor Piazzola's 20th century Four Seasons.