Friday, April 17, 2009

Pay What You Wish

The rock band Radiohead is realising its new album "In Rainbows" as a digital downloadable file which will only be available through the band's website. 

The interesting thing is that the band, which recently ended its long term contract with the record company EMI/Capitol, is allowing fans to pay what they wish for their album. 

Surprisingly the pay what you wish deal is worth while for the band. Radiohead sold many more records than they did for their last three albums. 

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